STORIES THAT
MOVE PEOPLE.
Films for organisations moving the world forward. Some stories need more than attention. They need people to care.
Built Different creates films, campaigns and social content for charities, NGOs and organisations working to change things for the better.
From grassroots movements to national charities, we turn complex issues into powerful human stories — finding the people behind the statistics and creating work that can build understanding, shift perceptions, raise awareness and inspire action.
PURPOSE, WITHOUT THE PREDICTABLE.
Charity content doesn’t have to look like charity content.
We bring the same ambition, craft and creative thinking to a campaign film as we would to a major commercial — while understanding that purpose-led storytelling comes with a different responsibility.
CHARITY & CAMPAIGNS
Praxis Migrants & Refugees
An ongoing partnership creating participant-led films and social content with people affected by the UK immigration system. Giving contributors space to tell their experiences authentically while producing engaging campaign content designed to stop people scrolling.
Mission 44
Youth-focused content for Lewis Hamilton’s Mission 44, helping the organisation engage younger audiences and champion greater equity in education and STEM through fast-paced filmmaking, animation and photography.
Trades Union Congress
Campaign filmmaking focused on workers’ rights and real-world stories. One Built Different film covering the dispute involving workers dismissed by HelloFresh generated more than 9 million social views within 48 hours.
NSPCC
Campaign and event content for one of the UK’s best-known children’s charities. Built Different created a hero film alongside a suite of shorter, punchier social assets captured around the London Marathon.
Humanists UK
Campaign filmmaking supporting Humanists UK’s advocacy and communications work. Built Different contributed direction of photography expertise alongside Morever, bringing a polished visual approach to public debate.
Gulbenkian Animation
A whiteboard scribbler animation simplifying a major climate communications report for the Gulbenkian Foundation, breaking down complex Net Zero methodologies into an engaging visual story.
9 MILLION VIEWS.
48 HOURS.
When the Trades Union Congress needed to amplify the story of 72 workers protesting unfair dismissal by HelloFresh, we helped turn the campaign into something impossible to ignore.
Solo-shot and directed by Built Different, the resulting video reached more than 9 million views across social platforms in 48 hours — including 7 million on Instagram alone.
Proof that purpose-led filmmaking doesn’t have to choose between substance and reach. Tell the right story, the right way, and people pay attention.
Social reach generated for TUC HelloFresh campaign in 48h
Average relationship duration with long-term charity partners
CAUSES WE’VE HELPED BE SEEN.
Long-term partnerships built on trust, ethics, and high-impact storytelling.
LET’S MAKE YOUR CAUSE IMPOSSIBLE TO IGNORE.
Whether you’re trying to change a mind, start a conversation, mobilise a community, reach new supporters, engage funders or put pressure on the people with the power to act — we’ll help you find the story that makes people care.