Twinings Tea

The Brief

(Overview)

Twinings Tea required an engaging, visual-first video to be featured as part of an immersive, large-scale video installation within an airport retail shop.The core directive was simple: showcase Twinings’ rich heritage with a sleek, modern twist to capture the attention of busy international travellers.

Creatively, the concept required a narrative centered around a Twinings gift being passed between two people, with crisp, high-end product shots organically integrated into the action throughout.Twinings Tea required an engaging, visual-first video to be featured as part of an immersive, large-scale video installation within an airport retail shop.The core directive was simple: showcase Twinings’ rich heritage with a sleek, modern twist to capture the attention of busy international travellers.

Creatively, the concept required a narrative centered around a Twinings gift being passed between two people, with crisp, high-end product shots organically integrated into the action throughout.

What We Did

(Overview)

We took this project from initial concept to final delivery, scaling up the production value to create a visually arresting experience that stands out in a busy retail environment.

Concept Pitching & Casting: Our team successfully pitched the creative direction and oversaw the casting process

Full Crew & Lighting Design: We brought on a full professional crew, including a Director of Photography (DOP) and a dedicated lighting team. This allowed us to precisely control the reflections and textures of the luxury packaging.

Cinematic Direction: We directed the piece with a focus on fluid, choreographed movement, ensuring the transition of the gift between the talent felt seamless, organic, and visually hypnotic for passing holiday makers.

High-End Product Integration: By blending heritage branding with sharp, modern cinematography, we delivered a striking, premium visual loop perfectly optimised for a large-scale airport installation.

The Team

(Crew)

Produced & Directed by Built Different Media

(Crew)

DOP: Laura Gallop

(Crew)

Editor: Rishi Pithwa

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(Overview)

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